2 Intro 8 Letter from F 12 Behind the ScenesKey players in the coffee industry and their roles14 Nordic Coffee SceneThe present and future of Nordic specialty coffees40 Academic ManualEverything about coffee, from history to culture and from class to trends58 Coffee EncyclopediaCoffee guide that covers coffee bean types and roasting practices62 Interview62 Tim WendelboeFounder of Tim Wendelboe Coffee and icon in the Scandinavian coffee scene68 Geoff WattsVice president of Intelligentsia Coffee and credited with introducing direct trade74 New ParadigmCaf?s committed to bringing the quintessence of coffee to life90 F CutSophisticated branding displayed in packaging98 Coffee TableCoffee to round out a perfect meal110 Home BrewersFour brewing enthusiasts who are forging their own coffee worlds118 Interview118 Masashi GotoFounder of Typica, an innovative directtrade online platform for green coffee beans122 Cafe SocietyA list of up-and-coming caf?s in major cities136 FestivalGlobal coffee festivals, including the Caf? Show Seoul142 Coffee MatesGroundbreaking tools and equipment that shifted trends of the coffee market146 MarketA wide variety of ready-to-drink coffee products150 ReferencesBooks and video clips recommended by coffee experts158 Dictionary159 Index

For ages, people around the world have loved coffee, a beverage on which countless cultures have been built in a host of metropolises and countries. Each coffee variety responds to terroir and production conditions, and like fashion, these nuances have become indicators of individual preferences and tastes of coffee lovers. Before the green beans nestled inside the coffee cherries can be served up as hot beverages, they must pass through the hands of farmers, roasters, and baristas, who comprise an industry valued at over USD 100 billion worldwide. Also, like a symbol of exchange between societies and communities, coffee culture wields enormous influence on lifestyle and adjacent industries. Today, great coffee experiences are being redefined by the movement to produce and consume coffee in a sustainable way as well as fair trade, which secures proper price points for coffee products.